Forget about auto shows – check out this new vehicle launching at SURGE

Forget about auto shows – check out this new vehicle launching at SURGE

February 22, 2016 by Eoghan McNeill

Is the biggest disruption of two-wheel transportation about to launch at SURGE?


Bengaluru-based startup Ather Energy will be unveiling their new scooter, the S340, on Day One of SURGE.

The S340 is to be India’s first smart scooter, an electric Li-ion powered two-wheeler that comes equipped with a touchscreen dashboard offering on-board navigation, personalised rider profiles and mobile syncing ability.

This scooter is eco-friendly and can be charged on your lunch-break. Flipkart founders Sachin and Binny Bansal are early backers.

The process of building Ather’s electric scooters 

The big reveal will take place in the Manpho Convention Centre on Tuesday, February 23. The launch will happen during a SURGE Marketing Stage talk at 11.10am called ‘A push to reposition scooters in society’.

Ather Energy Co-Founder Tarun Mehta will talk us through what he thinks is the future of two-wheel transport: smart, connected and electric.

How do you sell it though?

Take a look for yourself and see if they’re slick enough to sell themselves.

About the Author

Eoghan McNeill
Eoghan is a former journalist from Donegal on Ireland’s north west coast. In his spare time, he enjoys reading things he hasn’t written.